Which institution’s Marketing Centre conducted export-marketing training for SHG women at the National SARAS Mela?
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Selling abroad requires knowledge of buyers, quality and documentation. The training addressed these practical needs of women’s self-help-group enterprises.
The training was organised by the Marketing Centre of NIRDPR’s Delhi Branch. NIRDPR expands to the National Institute of Rural Development and Panchayati Raj. A handmade product can have strong demand yet still face export hurdles if packaging, documentation or quality consistency is weak. This explains the value of capacity building alongside a sales fair: producers gain both market exposure and skills to prepare for future orders. Source: https://www.pib.gov.in/PressReleasePage.aspx?PRID=2327976
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